Easy, quick, everyday. These are the small habits that quickly lead to great results.
See allOr choose the product type:
Easy, quick, everyday. These are the small habits that quickly lead to great results.
See allOr choose the product type:
Dermopurifying Wash for Normal Skin is born, the first specific cleanser designed to combat the appearance of pimples. Initially distributed in pharmacies, it represented an innovative alternative to simply using soap and water for daily facial cleansing.
SOCO S.p.A. acquires the Topexan brand from P&G. From that moment, the brand continues to grow, becoming a point of reference for entire generations of teenagers and their families, also thanks to iconic communication campaigns.
The range expands with the first treatments dedicated to the face and body. An important step that makes New Topexan an increasingly complete brand in caring for blemish-prone skin, with solutions designed for different needs.
New Topexan renews itself inside and out: a new image and enhanced formulas. An evolution aimed at guaranteeing real results, thanks to star dermatological active ingredients such as Salicylic Acid and Niacinamide.
Today New Topexan continues to evolve with a smart, high-performing and accessible routine. We believe that taking care of your face should be a daily pleasure, simple, quick and stress-free.
We believe that feeling good in your own skin should be a right, not a luxury. That is why we develop effective products against skin impurities, unisex and suitable for all ages, designed to offer daily, intensive and targeted action. Reliable, accessible solutions with excellent value for money, because a good skincare routine must above all be simple and effective.
New Topexan is a brand of SOCO S.p.A., an Italian company founded in Turin in 1969 and specialising in the development of cosmetic brands, including Cielo Alto, Keramine H, Salba, Biomed, Soone and Axenia. For over fifty years, SOCO S.p.A. has combined research, quality and innovation to offer reliable, high-performing products. Its headquarters, offices and production plant are still in Turin today: a choice that reflects the value of Italian know-how built over time and projected towards the future.
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